About Us

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Who We Are

International Brands is the leading private-held company that distributes prestigious European brands in Central America, Caribbean and South America. We are known by our high-quality service, providing the best distribution channels for the brands we represent.

International Brands has successfully established more than 120 authorized retailers for the brands represented, and more than 10 business partners that allows to deliver premium products and services with right features, prices, helping our customers increase sales and productivity. By marketing support, authorized retailers have reached more recognition for the brands represented among local customers.

who we are

Company Profile

In recent years, sports and physical activities have changed the way they are performed, since not only people need just clothing and shoes to go out and practice any discipline, but also the participation of technology and special equipment that allows them to do it. Athletes and sports enthusiasts improve incredibly when it comes to performing any physical activity.

From the high demand of large business to individual users, our brands are intended to meet the requirements of the equipment market. IB aims to provide and manage the brands in combination with the local retailers to achieve the most extensive market share.

Here in International Brands, our workforce is focused on distributing premium brands to Latin American Markets.

Committed to our brands and authorized retailers, International Brands operates in 3 countries: Panama, Costa Rica and Sint Maarten.

International Brands provides the brands, in combination with the local retailer. Our main goal is to achieve retailer and brand recognition through correct distribution, exhibition, branding, marketing, sponsorship and accompanying of the brand. IB impulses the brand and the retailer at the same time. Our distribution channel includes:

  • Third-party retail chains
  • Independent sport stores
  • Multi-Department Stores
  • Cycling Stores
  • Gyms and Health Stores
  • Electronic Shops

We have successfully reached more than 120 retailers in Central America, Caribbean and South American Markets, allowing people to know much better the culture and lifestyle they promote when performing physical activities or sports. This enhances retailer’s productivity and secures brand’s development in these markets.

By the development of the brands and the retailers, people in our markets have the best and most precise options when choosing appropriate tools for the correct performance of sports – physical activities. Also, each brand promotes a healthy lifestyle that encourages clients to stay focus in personal care.

Frequently Asked Questions


For more than 5 years, we’ve been passionate about achieving best results for our retailers and brand partners

International Brands is based in Panama, however we have offices and warehouses in Costa Rica and Sint Maarten (Dutch Caribbean).

We specialize in sport equipment, technology and luxury goods.

We distribute in ALL Latin America starting from Mexico and ending in Argentina. Our main focus markets are: Costa Rica, Panama, Caribbean and Chile.

Please see the Contact us page for telephone and email address.

Sales Agent

Our Mission

Our Experience

Our mission is the commitment to maintain our human and technological resources to consolidate the portfolio of prestigious and valuable brands we represent.

Our team integrates professionals from different niches: sales, marketing, logistics and we are focused on the development of new product lines in Central-South America and the Caribbean.

important milestones

Company Timeline

Office and warehouse in Sint Maarten

We expand our distribution in Caribbean territory with office in Sint Maarten (Dutch Caribbean)

Establish Headquarters in Panama

In October 15th, we move our headquarters to Panama.

Establish our Duty-Free Warehouse in Colon

We establish our main logistics center in Colon Free Zone (Panama)

Open an office in Colombia

International Brands starts operations in Colombia (Bogota)

Expand Operations to Panama

We expand our operations to Panama.

Company Established in Costa Rica

International Brands start distribution of sportswear brands in Costa Rica

CEO, Owner

Andrey Yurenkov

+ 507-6319-7394
Commercial Manager

Veronica Zavala

+ 507 - 387-5496
Operations Director

Wilfred Vargas

+ 507 387 5496